Insight
Top 10 markets to build or invest in as an entrepreneur
Combined market
$2.8T
Avg. growth
+22%
#1 niche
AI agents & automation
1
AI agents & automation$11.3B
Reference: Cursor · $1B ARR (2025)+45%
2
Generative AI apps$85B
Reference: Lovable · $200M ARR (2025)+38%
3
SaaS & Micro-SaaS$350B
Reference: Canva · $3B ARR (2025)+18%
4
Dropshipping & DTC e-commerce$520B
Reference: SHEIN · $38B (2024)+22%
5
Creator economy$330B
Reference: Feastables · $250M (2024)+20%
6
Telehealth & DTC wellness$180B
Reference: Hims & Hers · $2.3B (2025)+22%
7
Fintech & embedded payments$460B
Reference: Revolut · $4B (2024)+16%
8
Cybersecurity for SMBs$240B
Reference: Vanta · $100M ARR (2024)+12%
9
E-learning & online courses$390B
Reference: Duolingo · $1B (2025)+13%
10
Recommerce & secondhand$275B
Reference: Vinted · €813M (2024)+10%
Rounded public estimates: Statista, Grand View Research, Gartner, Goldman Sachs, MarketsandMarkets, ThredUp and company reports. 2026 = projection.